The Walt Disney World Company’s corporate website has an entire section dedicated specifically to Investor Relations, in order to reach out to investors in the company as well as potential investors.
One of the most important aspects of successful and legal investor relations is to ensure that all available pertinent information is delivered simultaneously and efficiently to investors and potential investors. To help accomplish this goal, many companies, including Walt Disney, use third party wire services like PR Newswire and BusinessWire. In addition, press releases which concern investors can be found posted on Disney’s Investor Relations webpage.
Also found on this webpage is an overview of the Corporate Governance of the Walt Disney World Company, including the Board of Directors which shareholders elect to represent their interests. Also available are the codes of conduct and upcoming conferences and presentations regarding financial aspects of the corporation.
Investors can also download newsletters throughout the year which highlight the latest investor-related news as well as the annual fact book.
Disney does a great job of implementing digital financial media in the form of its website by providing all the information an investor would need to know. Users can easily find the Annual Reports, Quarterly Earnings Reports and Company Filings. This is also really useful for anyone looking to invest in the company. There’s also extensive information on the stock.
Another great aspect of the website is the “My Shareholder Account” section which allows investors to do things like view their account online, see a list of frequently asked questions, download shareholder forms, get instructions on how to transfer stocks and to sign up for the electronic delivery of financial information.
Lastly, the Investor Relations at the Walt Disney World Company does a great job of also incorporating Community Relations into their strategy. Two of the main pages on their website are about Corporate Citizenship and Socially Responsible Indices.
One of the best practices for Investor Relations, according to Doorley and Garcia is to, “Make it easy for investors to access information that has been disclosed, including via the company’s Web site.” And as shown by the plethora of information Disney has readily available on their website, they are excelling.
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