This blog, created for a Corporate Public Relations course I am enrolled in at Quinnipiac University, will focus on The Walt Disney Company (NYSE: DIS). The company was founded in 1923 as the Disney Brothers Cartoon Studio and became a publicly traded company as Walt Disney Productions in 1938. Subsidiaries of the company include Pixar Animation Studios, ESPN, ABC Inc., Marvel Entertainment, LLC, and Playdom among others.
The Walt Disney Company, together with its subsidiaries and affiliates, has four business segments, according to their website. These are: media networks, parks and resorts, studio entertainment and consumer products.
Currently, there seven Disney resorts, including the Disney Cruise Line which has a fleet of 4 ships and owns“Castaway Cay,” a private island in the Bahamas.
The current CEO and President of the Walt Disney Company is Robert Iger. Iger became president in 2000 and succeeded Michael Eisner as CEO in 2005.
The Walt Disney Company’s revenue for the last fiscal year was 38.06 billion dollars, according to Yahoo! Finance’s Key Statistics on the company. The estimated Enterprise Value as of Feb 15, 2011 was 87.96 billion dollars.
Disney is a worldwide company that employed 150,000 individuals in 2008.
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