The Walt Disney World Company also has a number of tools which they use to keep up their media relations. WDWNews.com has a number of resources for media professionals to use to their advantage.
First, there are a number of press releases on the homepage which are easy to access and incorporate into news stories. These releases pertain to everything about the Walt Disney World Parks. There are also a number of videos which feature b-roll and interviews that could be used by the broadcast media. Videos featured on the website include Disney’s Princess Half Marathon, the prepping of “Toy Story” topiaries for the Epcot International Flower and Garden Festival and the Atlanta Brave’s spring training.
Also featured are photographs and cutlines, all of which can be downloaded in high resolution formats. With all of these resources, a media professional could easily supplement their story with pictures, videos and information obtained from the Walt Disney World website.
The website also has a tab where members of the media may fill out their information and be put in contact with someone from the Walt Disney Company that could be most helpful for their needs. In addition, this feature can be used for journalists to be put on a variety of different Walt Disney World mailing lists.
Another helpful feature is the “Help” page which answers a number of frequently asked questions, including Disney’s policy on theme park tickets and hotel accommodations for journalists.
On the Corporate Disney website, there are number of press releases which pertain to the financial news about the company.
On the Corporate Disney website, there are number of press releases which pertain to the financial news about the company.
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