Social media and blogging are quickly growing and changing communication tools that are being implemented by a number of large companies, including the Walt Disney World Company. Social media gives companies a way to open dialogue with their customers and get information out to the public faster than ever before.
Through Disney’s website, you can find a number of ways to connect to the company as well as other Disney fans. First, the website lists the various Facebook pages for the company’s multiple divisions. There are Facebook pages dedicated to “Walt Disney World Resort,” “Disneyland Resort,” Disney Cruise Line,” Disney Parks and Resorts,” and “Disney’s Fairy Tale Weddings & Honeymoons.”
Through Disney’s website, you can find a number of ways to connect to the company as well as other Disney fans. First, the website lists the various Facebook pages for the company’s multiple divisions. There are Facebook pages dedicated to “Walt Disney World Resort,” “Disneyland Resort,” Disney Cruise Line,” Disney Parks and Resorts,” and “Disney’s Fairy Tale Weddings & Honeymoons.”
This year, Disney started the “Disney Wedding Blog,” to “bring the fairy tale to life.” Couples across the world are invited to share their Disney love stories, complete with pictures, ideas, videos and more.
In 2008, Disney created another blog, but selecting 12 moms through an application and interview process. These Moms answer questions from readers on an online forum. Each year, they have added to the panel, adding some Dads in 2010. The moms blog responses aren't edited by Disney, but they receive training at Walt Disney World.
The Disney World Moms Panel is a great forum for discussion, and anyone who wants to can apply to be on the panel.
There is also a Disney Parks Blog, which represents the Disneyland Resort, Walt Disney World Resort and Disney Cruise Line. According to the website, the blog provides “the latest, official information about Disney destinations as well as behind-the-scenes looks at what makes Disney Parks the most magical places on earth.” The blog features posts from Disney “cast Members” and can be commented on by readers, though Disney Parks Blog does moderate comments.
In addition to Facebook pages and blogs, Disney implements the social media tool Twitter. They have a number of Twitter accounts which represent “Walt Disney World Resort,” “Disneyland Resort,” “Disney Cruise Line,” “Disney Parks and Resorts,” and “Disney’s Fairy Tale Weddings & Honeymoons.”
Disney also has a Youtube channel and a cell phone application called the “Disney Parks Mobile Magic.”
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